Connecting artisanal producers with restaurants, one ingredient at a time

Digital Marketplace Platform
SEO
Paid Media
Digital Campaign
Male chef cooking

Mercato Diretto

Connecting artisanal producers with restaurants, one ingredient at a time
A digital marketplace that revolutionizes how local food producers and restaurants connect, streamlining the farm-to-table journey through innovative technology.
Client
Consorzio Produttori Locali
Released
July 19, 2024
Timeframe
6 months
Project Type
Digital Marketplace Platform
Technology
React Native Node.js PostgreSQL Redis
Mercato Diretto

Overview

Our vision was to create more than just another ordering platform – we aimed to build a digital ecosystem that understands and enhances the relationship between producers and chefs. The platform needed to maintain the personal nature of food sourcing while adding the efficiency of modern technology.
Local food producers faced significant challenges in connecting directly with restaurants, resulting in lost opportunities and excessive waste. Traditional distribution networks were inefficient, costly, and often failed to preserve the personal relationships crucial to quality food sourcing.
Cusine plating
Gourmet fish
Mercato Diretto

The Challenge

The existing food distribution system was broken. Producers struggled with unpredictable demand, while restaurants dealt with inconsistent supply and quality. Communication was fragmented across multiple channels, leading to mistakes, waste, and missed opportunities for both parties.
Minimal sushi restaurant
Happy chef
Gourmet layer cake
The platform needed to solve complex logistics while preserving the essential human element of food sourcing. We had to create a system that could handle the unpredictability of agricultural production while meeting the precise timing demands of restaurants.
Mercato Diretto

The Solution

We developed an intelligent marketplace that adapts to both seasonal variations and daily demands. The platform features real-time inventory management, predictive ordering systems, and smart logistics coordination, all while maintaining the direct connection between producers and chefs.
Sushi arrangement

React Native Node.js PostgreSQL Redis

Gourmet fish roe
Elegant restaurant table
The user experience was designed to feel as natural as traditional market relationships. We created producer storytelling features, quality rating systems, and direct communication channels. The system learns from interaction patterns to suggest optimal ordering times and quantities, reducing waste and improving efficiency.
Pro chef
Mercato Diretto

Performance Results

The platform has transformed the local food supply chain. Producers report significantly higher profit margins and better demand prediction, while restaurants enjoy more reliable access to quality ingredients and simplified ordering processes.
Male chef cooking
Network Growth

Active producers and 280 restaurants onboarded

300%
Food Impact

Food saved from waste annually

100kg
Economic Impact

Increase in producer profits

10%

Beyond efficiency gains, Mercato Diretto has strengthened the community of food professionals. The platform has become a vital tool for discovering new producers, sharing knowledge, and maintaining the personal connections that are crucial to quality food sourcing.

Mercato Diretto

Coming Updates

Mercato Diretto demonstrates how thoughtful digital design can solve complex real-world challenges. By understanding and respecting the human elements of food sourcing while adding modern efficiency, we've created a platform that strengthens local food systems and supports sustainable business practices.

Mercato Diretto

Credits

Maria Bianchi
Luca Rossi
Emily Swanson
Marco Torres
Project Lead
Product Director
UX Designer
Lead Developer
Previous Project

More Projects

Connecting artisanal producers with restaurants, one ingredient at a time

Digital Marketplace Platform
SEO
Paid Media
Digital Campaign
Male chef cooking

Mercato Diretto

Connecting artisanal producers with restaurants, one ingredient at a time
A digital marketplace that revolutionizes how local food producers and restaurants connect, streamlining the farm-to-table journey through innovative technology.
Client
Consorzio Produttori Locali
Released
July 19, 2024
Timeframe
6 months
Project Type
Digital Marketplace Platform
Technology
React Native Node.js PostgreSQL Redis
Mercato Diretto

Overview

Our vision was to create more than just another ordering platform – we aimed to build a digital ecosystem that understands and enhances the relationship between producers and chefs. The platform needed to maintain the personal nature of food sourcing while adding the efficiency of modern technology.
Local food producers faced significant challenges in connecting directly with restaurants, resulting in lost opportunities and excessive waste. Traditional distribution networks were inefficient, costly, and often failed to preserve the personal relationships crucial to quality food sourcing.
Cusine plating
Gourmet fish
Mercato Diretto

The Challenge

The existing food distribution system was broken. Producers struggled with unpredictable demand, while restaurants dealt with inconsistent supply and quality. Communication was fragmented across multiple channels, leading to mistakes, waste, and missed opportunities for both parties.
Minimal sushi restaurant
Happy chef
Gourmet layer cake
The platform needed to solve complex logistics while preserving the essential human element of food sourcing. We had to create a system that could handle the unpredictability of agricultural production while meeting the precise timing demands of restaurants.
Mercato Diretto

The Solution

We developed an intelligent marketplace that adapts to both seasonal variations and daily demands. The platform features real-time inventory management, predictive ordering systems, and smart logistics coordination, all while maintaining the direct connection between producers and chefs.
Sushi arrangement

React Native Node.js PostgreSQL Redis

Gourmet fish roe
Elegant restaurant table
The user experience was designed to feel as natural as traditional market relationships. We created producer storytelling features, quality rating systems, and direct communication channels. The system learns from interaction patterns to suggest optimal ordering times and quantities, reducing waste and improving efficiency.
Pro chef
Mercato Diretto

Performance Results

The platform has transformed the local food supply chain. Producers report significantly higher profit margins and better demand prediction, while restaurants enjoy more reliable access to quality ingredients and simplified ordering processes.
Male chef cooking
Network Growth

Active producers and 280 restaurants onboarded

300%
Food Impact

Food saved from waste annually

100kg
Economic Impact

Increase in producer profits

10%

Beyond efficiency gains, Mercato Diretto has strengthened the community of food professionals. The platform has become a vital tool for discovering new producers, sharing knowledge, and maintaining the personal connections that are crucial to quality food sourcing.

Mercato Diretto

Coming Updates

Mercato Diretto demonstrates how thoughtful digital design can solve complex real-world challenges. By understanding and respecting the human elements of food sourcing while adding modern efficiency, we've created a platform that strengthens local food systems and supports sustainable business practices.

Mercato Diretto

Credits

Maria Bianchi
Luca Rossi
Emily Swanson
Marco Torres
Project Lead
Product Director
UX Designer
Lead Developer
Previous Project

More Projects

Connecting artisanal producers with restaurants, one ingredient at a time

Digital Marketplace Platform
SEO
Paid Media
Digital Campaign
Male chef cooking

Mercato Diretto

Connecting artisanal producers with restaurants, one ingredient at a time
A digital marketplace that revolutionizes how local food producers and restaurants connect, streamlining the farm-to-table journey through innovative technology.
Client
Consorzio Produttori Locali
Released
Jul 19, 2024
Timeframe
6 months
Project Type
Digital Marketplace Platform
Technology
React Native Node.js PostgreSQL Redis
Mercato Diretto

Overview

Our vision was to create more than just another ordering platform – we aimed to build a digital ecosystem that understands and enhances the relationship between producers and chefs. The platform needed to maintain the personal nature of food sourcing while adding the efficiency of modern technology.
Local food producers faced significant challenges in connecting directly with restaurants, resulting in lost opportunities and excessive waste. Traditional distribution networks were inefficient, costly, and often failed to preserve the personal relationships crucial to quality food sourcing.
Cusine plating
Gourmet fish
Mercato Diretto

The Challenge

The existing food distribution system was broken. Producers struggled with unpredictable demand, while restaurants dealt with inconsistent supply and quality. Communication was fragmented across multiple channels, leading to mistakes, waste, and missed opportunities for both parties.
Minimal sushi restaurant
Happy chef
Gourmet layer cake
The platform needed to solve complex logistics while preserving the essential human element of food sourcing. We had to create a system that could handle the unpredictability of agricultural production while meeting the precise timing demands of restaurants.
Mercato Diretto

The Solution

We developed an intelligent marketplace that adapts to both seasonal variations and daily demands. The platform features real-time inventory management, predictive ordering systems, and smart logistics coordination, all while maintaining the direct connection between producers and chefs.
Sushi arrangement

React Native Node.js PostgreSQL Redis

Gourmet fish roe
Elegant restaurant table
The user experience was designed to feel as natural as traditional market relationships. We created producer storytelling features, quality rating systems, and direct communication channels. The system learns from interaction patterns to suggest optimal ordering times and quantities, reducing waste and improving efficiency.
Pro chef
Mercato Diretto

Performance Results

The platform has transformed the local food supply chain. Producers report significantly higher profit margins and better demand prediction, while restaurants enjoy more reliable access to quality ingredients and simplified ordering processes.
Male chef cooking
Network Growth

Active producers and 280 restaurants onboarded

300%
Food Impact

Food saved from waste annually

100kg
Economic Impact

Increase in producer profits

10%

Beyond efficiency gains, Mercato Diretto has strengthened the community of food professionals. The platform has become a vital tool for discovering new producers, sharing knowledge, and maintaining the personal connections that are crucial to quality food sourcing.

Mercato Diretto

Coming Updates

Mercato Diretto demonstrates how thoughtful digital design can solve complex real-world challenges. By understanding and respecting the human elements of food sourcing while adding modern efficiency, we've created a platform that strengthens local food systems and supports sustainable business practices.

Mercato Diretto

Credits

Maria Bianchi
Luca Rossi
Emily Swanson
Marco Torres
Project Lead
Product Director
UX Designer
Lead Developer
Previous Project

More Projects

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Seona Digital Agency

© 2025 Seona. All rights reserved.

We are based in Los Angeles and work worldwide.

Timezone (GMT+1)

Stay in the Loop

Stay informed about our latest news, updates by subscribing to our newsletter.

We respect your inbox. No spam, just valuable updates.

Offline

Seona Digital Agency

© 2025 Seona. All rights reserved.