Luxury Rugs Retailer
Ecommerce and Digital Marketing
Shopify
ERP
UI/UX
SEO
Paid Media
Mehraban
Luxury Rugs Retailer
Mehraban, a heritage luxury rug house in Los Angeles, is renowned for its handwoven Persian, Moroccan, and modern designs. With a growing inventory of over 6,000 SKUs, Mehraban needed an online platform that could mirror the sophistication of its showrooms while offering seamless functionality for clients around the globe. Seona was brought on to deliver a comprehensive digital transformation that would modernize their ecommerce experience and strengthen their digital footprint in the competitive luxury interiors market.
Client
Mehraban Rugs
Released
November 1, 2022
Timeframe
3 months
Project Type
Ecommerce and Digital Marketing
Technology
Shopify Odoo SEO
Mehraban
Overview
Seona crafted a digital branding and SEO roadmap that would position Mehraban as a thought leader in the luxury rug space, leveraging high- and medium-competition keywords to grow organic reach.
The project focused on two key goals: a website migration from Umbraco to Shopify and a robust SEO and branding strategy to increase Mehraban’s visibility online. Shopify was selected as the new platform for its scalability, ease of use, and flexibility to integrate with Odoo ERP for inventory and logistics management.
Mehraban
The Challenge
Mehraban’s previous website lacked scalability and design flexibility, creating friction for both customers and internal teams. With a catalog exceeding 6,000 SKUs, product discovery was cumbersome, and integration with Odoo ERP for inventory synchronization was complex.
Mehraban needed to increase its organic online visibility. Competing with established global retailers and content publishers in the luxury interiors space meant breaking into highly competitive keyword categories—something the old website structure and SEO foundation could not support.
Mehraban
The Solution
Seona executed a full migration to Shopify, creating a visually sophisticated and user-friendly ecommerce experience tailored to Mehraban’s luxury identity. Advanced filtering and search tools were developed to simplify browsing across thousands of SKUs, while the integration with Odoo ERP ensured real-time inventory updates and smooth operational workflows.
Shopify Odoo SEO
Seona deployed a strategic SEO plan centered on publishing authoritative content around high- and medium-competition keywords in the luxury rug niche. This included optimizing product pages, developing an editorial calendar, and positioning Mehraban as both a retailer and a trusted digital publisher in the design industry.
Mehraban
Performance Results
Mehraban witnessed a significant increase in organic website traffic, with a substantial portion coming from the targeted SEO keywords. In the first months, over 20 highly competitive keywords ranked on the first page of search engine results, providing increased visibility to potential customers. Over 100 additional keywords ranked on the second page of search engine results, positioning Mehraban for further growth.
Clicks
From 2024 to 2025
Impressions
Before: 1.05M After: 2.27M
Active Users
YoY Growth
Mehraban has not only expanded its visibility but also attracted a wider audience actively engaging with its collections. Improved average rankings signal long-term SEO strength, while the loyalty of new visitors establishes a foundation for sustained growth.
Mehraban
Coming Updates
By positioning Mehraban as an authoritative online publisher for topics related to luxury rugs and optimizing their website for high and medium competitive keywords, Mehraban achieved substantial keyword rankings on search engine result pages. As Answer Engines are reshaping the landscape of online search, we are pivoting towards AI optimized content and AIO to complement traditional SEO.
Mehraban
Credits
Chloe Nevarez
Daniel Becerra
Jamela Tabat
Amit Kansagara
Project Lead
Full Stack Developer
Digital Marketing and SEO Specialist
ERP Expert
Previous Project
Next Project
Luxury Rugs Retailer
Ecommerce and Digital Marketing
Shopify
ERP
UI/UX
SEO
Paid Media
Mehraban
Luxury Rugs Retailer
Mehraban, a heritage luxury rug house in Los Angeles, is renowned for its handwoven Persian, Moroccan, and modern designs. With a growing inventory of over 6,000 SKUs, Mehraban needed an online platform that could mirror the sophistication of its showrooms while offering seamless functionality for clients around the globe. Seona was brought on to deliver a comprehensive digital transformation that would modernize their ecommerce experience and strengthen their digital footprint in the competitive luxury interiors market.
Client
Mehraban Rugs
Released
November 1, 2022
Timeframe
3 months
Project Type
Ecommerce and Digital Marketing
Technology
Shopify Odoo SEO
Mehraban
Overview
Seona crafted a digital branding and SEO roadmap that would position Mehraban as a thought leader in the luxury rug space, leveraging high- and medium-competition keywords to grow organic reach.
The project focused on two key goals: a website migration from Umbraco to Shopify and a robust SEO and branding strategy to increase Mehraban’s visibility online. Shopify was selected as the new platform for its scalability, ease of use, and flexibility to integrate with Odoo ERP for inventory and logistics management.
Mehraban
The Challenge
Mehraban’s previous website lacked scalability and design flexibility, creating friction for both customers and internal teams. With a catalog exceeding 6,000 SKUs, product discovery was cumbersome, and integration with Odoo ERP for inventory synchronization was complex.
Mehraban needed to increase its organic online visibility. Competing with established global retailers and content publishers in the luxury interiors space meant breaking into highly competitive keyword categories—something the old website structure and SEO foundation could not support.
Mehraban
The Solution
Seona executed a full migration to Shopify, creating a visually sophisticated and user-friendly ecommerce experience tailored to Mehraban’s luxury identity. Advanced filtering and search tools were developed to simplify browsing across thousands of SKUs, while the integration with Odoo ERP ensured real-time inventory updates and smooth operational workflows.
Shopify Odoo SEO
Seona deployed a strategic SEO plan centered on publishing authoritative content around high- and medium-competition keywords in the luxury rug niche. This included optimizing product pages, developing an editorial calendar, and positioning Mehraban as both a retailer and a trusted digital publisher in the design industry.
Mehraban
Performance Results
Mehraban witnessed a significant increase in organic website traffic, with a substantial portion coming from the targeted SEO keywords. In the first months, over 20 highly competitive keywords ranked on the first page of search engine results, providing increased visibility to potential customers. Over 100 additional keywords ranked on the second page of search engine results, positioning Mehraban for further growth.
Clicks
From 2024 to 2025
Impressions
Before: 1.05M After: 2.27M
Active Users
YoY Growth
Mehraban has not only expanded its visibility but also attracted a wider audience actively engaging with its collections. Improved average rankings signal long-term SEO strength, while the loyalty of new visitors establishes a foundation for sustained growth.
Mehraban
Coming Updates
By positioning Mehraban as an authoritative online publisher for topics related to luxury rugs and optimizing their website for high and medium competitive keywords, Mehraban achieved substantial keyword rankings on search engine result pages. As Answer Engines are reshaping the landscape of online search, we are pivoting towards AI optimized content and AIO to complement traditional SEO.
Mehraban
Chloe Nevarez
Daniel Becerra
Jamela Tabat
Amit Kansagara
Project Lead
Full Stack Developer
Digital Marketing and SEO Specialist
ERP Expert
Previous Project
Next Project
Luxury Rugs Retailer
Ecommerce and Digital Marketing
Shopify
ERP
UI/UX
SEO
Paid Media
Mehraban
Luxury Rugs Retailer
Mehraban, a heritage luxury rug house in Los Angeles, is renowned for its handwoven Persian, Moroccan, and modern designs. With a growing inventory of over 6,000 SKUs, Mehraban needed an online platform that could mirror the sophistication of its showrooms while offering seamless functionality for clients around the globe. Seona was brought on to deliver a comprehensive digital transformation that would modernize their ecommerce experience and strengthen their digital footprint in the competitive luxury interiors market.
Client
Mehraban Rugs
Released
Nov 1, 2022
Timeframe
3 months
Project Type
Ecommerce and Digital Marketing
Technology
Shopify Odoo SEO
Mehraban
Overview
Seona crafted a digital branding and SEO roadmap that would position Mehraban as a thought leader in the luxury rug space, leveraging high- and medium-competition keywords to grow organic reach.
The project focused on two key goals: a website migration from Umbraco to Shopify and a robust SEO and branding strategy to increase Mehraban’s visibility online. Shopify was selected as the new platform for its scalability, ease of use, and flexibility to integrate with Odoo ERP for inventory and logistics management.
Mehraban
The Challenge
Mehraban’s previous website lacked scalability and design flexibility, creating friction for both customers and internal teams. With a catalog exceeding 6,000 SKUs, product discovery was cumbersome, and integration with Odoo ERP for inventory synchronization was complex.
Mehraban needed to increase its organic online visibility. Competing with established global retailers and content publishers in the luxury interiors space meant breaking into highly competitive keyword categories—something the old website structure and SEO foundation could not support.
Mehraban
The Solution
Seona executed a full migration to Shopify, creating a visually sophisticated and user-friendly ecommerce experience tailored to Mehraban’s luxury identity. Advanced filtering and search tools were developed to simplify browsing across thousands of SKUs, while the integration with Odoo ERP ensured real-time inventory updates and smooth operational workflows.
Shopify Odoo SEO
Seona deployed a strategic SEO plan centered on publishing authoritative content around high- and medium-competition keywords in the luxury rug niche. This included optimizing product pages, developing an editorial calendar, and positioning Mehraban as both a retailer and a trusted digital publisher in the design industry.
Mehraban
Performance Results
Mehraban witnessed a significant increase in organic website traffic, with a substantial portion coming from the targeted SEO keywords. In the first months, over 20 highly competitive keywords ranked on the first page of search engine results, providing increased visibility to potential customers. Over 100 additional keywords ranked on the second page of search engine results, positioning Mehraban for further growth.
Clicks
From 2024 to 2025
Impressions
Before: 1.05M After: 2.27M
Active Users
YoY Growth
Mehraban has not only expanded its visibility but also attracted a wider audience actively engaging with its collections. Improved average rankings signal long-term SEO strength, while the loyalty of new visitors establishes a foundation for sustained growth.
Mehraban
Coming Updates
By positioning Mehraban as an authoritative online publisher for topics related to luxury rugs and optimizing their website for high and medium competitive keywords, Mehraban achieved substantial keyword rankings on search engine result pages. As Answer Engines are reshaping the landscape of online search, we are pivoting towards AI optimized content and AIO to complement traditional SEO.
Mehraban
Chloe Nevarez
Daniel Becerra
Jamela Tabat
Amit Kansagara
Project Lead
Full Stack Developer
Digital Marketing and SEO Specialist
ERP Expert
Previous Project
Next Project